Your website needs high quality content for two reasons. Firstly to improve its standing in the search engine results pages, and secondly to engage your customers. In the case of the latter you really need to pay attention to how your content is written to ensure that it will sell your products or services, so here are 10 quick tips on how to improve your online sales copy.
SEO Has Always Been a Game at Beating “the Algorithm”: I remember working at a large Seo agency for 5 years and working feverishly to get client’s websites ranked in Google. Over the course of those years we saw SEVERAL “algorithm” changes on Google’s end that really shook up the rankings on our client’s sites. When you think about it – when Google makes a change and websites suddenly lose their positioning, that could literally be tagged as “sudden death” to most businesses. That’s just one reason I’m a huge supporter of PPC Advertising.
Choose a company that has a large client base from around the globe. The service should have among its clientele, some of the largest Seo agencies in the world. If the service that you choose is good enough for the world’s most reputed SEO companies, then it is probably good enough for your business too. Such services would stay completely transparent, allowing you to rebrand their work as your own service. They would also use only white hat SEO strategies.
SEO requires a number of tools. If you choose to do your SEO In-House, then you need to buy these tools. This can be very expensive. Just having these tools is not enough. You also need to learn how to use them which can further take up a lot of your time.
This is a bit of a trick question. If they give you a guarantee then you should contact another company. They may well be able to achieve a number 1 listing for your business but nobody can guarantee this as a lot depends on what your competitors are doing in terms of SEO.
There is no way of predicting which position any given site can reach on any search engine for any keyword. The actual ranking of a site is a function of a number of ever-changing interactions which are not in the hands of the search engine agency. Besides the engines themselves periodically changing their ranking logics, in this very second there are hundreds of websites and search engine agencies working hard to improve their positioning for the keyword “London hotel”. How can you honestly ensure you will rank at the top of them?
Starting out in content writing can be tricky. Finding a reliable team of content creators who steer away from “keyword-stuffing” to give you some out-of-the-box content that is rightly optimized is rather a difficult task and may give you nightmares to start with. Most people get into content writing as a side job or are not too serious about it if they’re pursuing it full time – they merely understand the meaning of SEO content!
SEO techniques do not work overnight. It could take as long as five months to get the results you are after. It is therefore important that you have the budget to see the campaign through to its completion and beyond. The budget and patience are necessary to continue the process for as long as it takes.